In 2023, the M&M’S Sweet Tour is spreading colorful fun and tasty candy all across the country at music festivals including Stagecoach Festival, Hangout Music Fest, The Governors Ball and iHeartRadio Music Festival. The tour will also stop by select Six Flags locations and retailers including Walmart, H-E-B, Sam’s Club, Kroger, Albertsons, ACME, Meijer, 7-Eleven, and Target.
After bringing people together for tons of fun last year with the M&M’S Music Lounge, the iconic candy brand has its sights set on an even more impactful experiential activation with the Sweet Tour, which will make more stops across the country to engage and inspire shoppers through the power of music.
This year, the M&M’S Sweet Tour will include sampling of new M&M’S Caramel Cold Brew and M&M’S Peanut Butter, endless photo opportunities, and giveaways of sweet M&M’S swag. Anyone who stops by can also add their own unique track to the M&M’S Mixtape – a digital production booth where people can create a song and add it to an epic collaborative mixtape dreamed up by music lovers across the country.
The M&M’S Sweet Tour is just one part of the brand’s summer music program, which also includes the M&M’S Sweet Suite, a series of performances from up-and-coming artists, along with limited-edition packs of M&M’S featuring the characters as musicians across different genres.
Fans can learn more about M&M’S summer music activations and find out when the M&M’S Sweet Tour is coming to an area near them by going to the M&M'S New Music site.