Houseparty and Fortnite

Easter 2020 fell three weeks into lockdown. Nobody was driving to Grandma's, and Houseparty wanted to be how the family showed up anyway. One big media buy, one message about staying home together, and video plus desktop and mobile display to carry it.

Eleven days later, Fortnite put Travis Scott inside the game. Astronomical ran April 23 to 25, a concert you attended as your own avatar. We made more than 200 assets across video, social, mobile and display. Every one of them said the same thing. Blast Off.