Brian RiemerCreative Director
Objective-first. AI-forward.

Toyota · Saatchi & Saatchi

Go Fun Yourself

Five seconds to sell a whole Corolla.

Millennials give a pre-roll five seconds before they hit Skip. So the all-new Corolla said nearly everything it had to say in the first five, and the rest was for whoever stayed.

Pre-roll, rich media and banners

Place to Go, pre-roll0:19
Blast Off, pre-roll0:20
Listen, pre-roll0:22
Innovid rich media unit0:32
Auto-endemic banner0:07